SAN FRANCISCO, United States — OpenAI has introduced a new shopping feature that allows ChatGPT users to virtually try on clothing and accessories using their own photographs.
The feature enables users to upload a selfie or full-body photograph and generate an image showing how a selected item could look on them.
Users can also upload an image or screenshot of clothing and ask ChatGPT to visualise the item on them. The feature is designed to make online shopping more interactive by giving consumers a visual reference before making purchasing decisions.
OpenAI has also introduced a Favorites function, allowing users to save products they discover while shopping and return to them later.
The company says the shopping features are powered by its latest image-generation technology.
However, OpenAI notes that virtual try-on images may not perfectly represent a product or guarantee how an item will actually fit. Consumers are therefore still advised to check measurements, product information and return policies before purchasing.
The move further expands the role of AI assistants in online shopping, where technology companies are increasingly competing to connect product discovery, visual search and purchasing decisions.